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We have all heard the reference to "a" type sales people. Those are the most productive and profitable
among the group. Wouldn't it be wonderful to only have "a" type customers? Imagine customers that
need what you want. Customers that only want it from you. Customers that pay on time. Customers that refer
new customers to you. Customers that are raving fans. Customers that look to you to be a team member in their
innovation and growth.
Sounds impossible? Well until you learn how to HIRE A CUSTOMERS it will be.
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| Door 3 holds A type customers only. |
Hiring A type customers is a mix of targeting, prospecting,
sales training, sales leadership, demand generation in other words, a total look at what it takes to create customers for
life. Customers that you want. Raving fans of your service and product offerings. To accomplish this you
must engage your whole business in thinking differently. This is not a solution that is solely about sales, or solely
about marketing, or even solely about management. This is whole business thinking solution that results in higher margins,
lower customer turnover, and having more fun.
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